Art Direction (campaign) + Photo + Styling

Standard products of the scientific enterprise are always missing. Normal science does not aim at novelties of fact or theory and, when successful, finds none. This shoot was meant to emulate the features of the shoe and what it could evoke in a viewer when wearing them or seeing them for the first time.  


The practice of running in normal science depends on the ability, and euphoric spectrums come together to create a dreamlike photograph whilst adorning the shoes features. I wanted to create a campaign launch consisting of instagram, billboards and web updates.







Behind the scenes, 2020
* I was here.
Boston, MA. 
ME